Serving up fine safari and wildlife jewelry since 2002

Africa is a feeling that has touched many peopleThis site and all the pieces we make are dedicated to the memory of Geophrey Foden, my brother and one of the finest design and manufacturing jewelers to ever come out of Africa. For many years he supplied fine safari and lodge jewelry with a strong nature theme, including pioneering the use of giraffe tail hair in fine jewelry. His designs under the Haglund brand set many of the standards for such pieces in all sub-saharan Africa – and in fact continue to do so today. He designed special custom pieces for fashion shows in Europe, the Miss Australia pageant, the Young Mr America President’s award and the state gifts Nelson Mandela provided Bill and Hilary Clinton when they visited South Africa after the repeal of apartheid.

haglund south africa logoAfter a number of failed attempts to introduce fine jewelry from my brother in Africa to the USA and the rest of the world,  I realized we would have to take it slowly and systematically by providing personal service and promotion along the way. Our first target has always been people who love African safaris and wildlife along with those who have visited, worked, helped and loved Africa, its animals, nature or peoples.

Through our jewelry and artwork on this site, we hope you too share in the wonderful beauty of Africa by touching some of its designs, goods, culture, animals and services as this giant sleeping continent awakes on the  world stage. Please introduce your children to the wonderful animals of Africa, even if it is only at a local zoo or game park so they too may appreciate them and help preserve them forever.


At various times, in addition to family products from South Africa, I have been well served with good products and service from Kenya, and I thank all my supplier friends there. So too, I give thanks to all my patient friends in California who helped me transition from being a technical marketing geek to instead learning more about the trade  in order that I can develop my own African-centric designs in honor of my youth.

Martin Foden african wildlife jewelry design and manufacture

Your friendly African American – a real one, even though I am white.

Today Safari Gold® ships product directly to customers throughout USA, Canada, Mexico, Australia, New Zealand, Japan, UK, Germany, Netherlands, Spain, France, Italy and the rest of Europe on a regular basis.

Most of the little safari vignette photos on this site I personally took while on Safari in Botswana, Zimbabwe and South Africa. And as Frederick Forsythe has so eloquently written, once you have been to Africa, a small part of your soul is forever there.

I thank you for your support and love for our African designs and look forward to serving you personally.

(Athol) Martin Foden

PS Need a variation or even a custom design piece made? Just Connect with me.

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Safari Gold® is a Registered US Federal Trademark

Haglund™ is a trademark of Alfred Foden

Haglund™ USA is a trademark of Athol Martin Foden

Elephant Hair Knot Bracelets and Safari Jewelry